This new product builds on the success of three high-quality white wines from the same can collection, including Chardonnay, Pinot Grigio and Sauvignon Blanc that launched last summer. Francis Coppola Diamond Collection wine takes its fans beyond the bottle yet again with its refreshing and delicious Pinot Noir that brings versatility through the ease and convenience of cans. The film LEGEND (LEGEND!) Frances Ford Coppola recently launched a canned red wine! SO CONVENIENT and TRENDY –with a capital T.įrancis Ford Coppola Winery, a trusted leader in premium canned wines and packaging innovation, launches its first canned red wine with the 2017 Francis Coppola Diamond Collection Pinot Noir. So the carbon footprint of canned wine is lighter.UM – I kinda love this. “They’re recyclable, and they’re just a much lighter option to transport. “The environmental impact is one of the main reasons we decided to go with cans,” says Kawala. Meanwhile, roughly 75% of all aluminum is recycled. Not to mention, only about 30% of glass bottles are actually recycled in the U.S., according to the Environmental Protection Agency. That doesn’t include the carbon emissions from wine by transporting glass bottles from place to place. With more than 32 billion bottles of wine produced annually, glass bottles make up roughly 29% of wine’s carbon footprint. Just Enough Wines puts together a playlist for all their cans, so you can jam out while you drink them,” says Buckler.īut perhaps the most critical aspect helping capture consumers’ attention is how sustainable canned wine is. You can scan them and learn all the nerdy facts about the wine without going to a website and looking it up.
#Coppola wine cans code#
“ Groove Wines puts a QR code on all its cans.
Wine companies are also making more creative efforts to connect with drinkers and grow their following, whether by collaborating with artists to create eye-popping labels or posting regularly on social media. Cans gave us a new format to reimagine how we thought about premium wine,” says Kawala. “We really wanted to create a product that spoke to the next generation of big wine lovers and consumers like ourselves. In fact, millennial drinkers inspired Kawala and Maker Wine co-founder Sarah Hoffman to use cans instead of bottled for their wines in the first place. Since launching in 2018, Maker has noticed the trend of younger drinkers flocking to its products. An IWSR report found that millennials account for 40% of the canned wine consumer base. Younger drinkers may be the ones fueling the canned wine category. As those cans stormed the market, other wineries took note. What turned the tide was new technology, as new methods were developed to keep the wine stable and to stop the lining from deteriorating.Īnd then came the 2004 launch of the eye-catching Sofia Blanc de Blancs, produced by Francis Ford Coppola Winery. Despite all these fledgling efforts, canned wine never took off. Within a few years, the winery’s canned products were available in 45 states.Įven Coca-Cola had a hand in the game in the 1980s, although it eventually sold its canned wine brands to Seagrams.
Then, in 1979, California’s Villa Bianchi Winery - now known as Bianchi Winery - released 2-ounce wine coolers in cans, called Lite Red and Lite White. Let’s just say there was a learning curve there,” said Green in a 2020 interview. “In addition to those wines being pretty funky to start with, the technology of coating the cans was brand new. However, those early cans were nothing to call home about in terms of taste. was released by Gottfried Krueger Brewing Company. Allan Green, who holds the Guinness World Record for having the largest canned wine collection, has examples dating back to 1936, one year after the first canned beer in the U.S. Wine in aluminum cans has been around for a long time.
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